Sri Lanka ready for USD 02 million promotion campaign with Bloomberg

Ziggy | 17 Feb, 2015 06:01PM | Leave a comment


Sri Lanka is prepared to enter into a USD 02 million promotional campaign with world renowned business media institution Bloomberg to promote the islands tourism sector, said Sri Lanka Tourism Promotion Bureau Chairman Rohantha Athukorala.

This promotion campaign would be for only one quarter of the year. Bloomberg Television is telecast to over 40 countries and reaches over 300 homes world-wide.

Athukorala said the initial six months of this campaign would be committed towards promoting Sri Lanka’s image.

-adaderana