SriLankan Airlines bags ‘Best HR Strategy in line with Business Strategy' award

SriLankan Airlines, the national carrier of Sri Lanka, has won the ‘Best HR Strategy in line with Business Strategy’ award at the fifth edition of Asia’s Best Employer Brand Awards. Held at Pan Pacific Hotel, Marina Square in Singapore last week, the award ceremony was organised by the Employer Branding Institute together with the World HRD Congress and Stars of the Industry Group and was endorsed by the Asian Confederation of Businesses. The awards acknowledged more than 100 organisations across Asia that demonstrated excellence in building their brands and identities as employers, visible through their human resource practices, policies and strategies.

SriLankan emerged winner in the category following an overall assessment that evaluated the company’s learning and development initiatives, distinctiveness in employee hiring, training and retention practices and continuous innovation. The national carrier has been increasingly focussing on workforce management to suit the trends and dynamics of the aviation industry, mainly through business partnering, stated a release from the airline.

Nishantha Wickremasinghe, Chairman, SriLankan Airlines, said, “SriLankan’s greatest asset has always been its workforce, and this award is dedicated to all employees who have demonstrated their dedication, perseverance and professionalism in achieving the airline’s goals.”

Kapila Chandrasena, CEO, SriLankan Airlines, said, “SriLankan Airlines is proud to receive such an honour, which reinforces our commitment to creating a healthy and dynamic working environment that inspires our employees to reach their full potential.”

“The award reflects our dedication to continuously initiate different strategies to keep our employees motivated, engaged and productive. Our theme and focus has been to promote harmony, innovation, productivity and engagement. The next three years will be dedicated to introducing and anchoring HR best practices to ensure equipped leadership skills and competencies to propel the organisation in its onward journey towards becoming the “most preferred airline in Asia," said Pradeepa Kekulawala, Head of Human Resources, SriLankan Airlines.

Some of the eminent personalities who were part of the jury included Michael McDonald, Global Chairman, World HRD Congress; Professor Tom Hilton, Global Chairman, Asia Pacific HRM Congress; and Professor Indira Parikh, President, Foundation for Liberal & Management Education, among others.

-travelbizmonitor.com